Remote PR & Communications Manager (Remote Canada)

PR & Communications Manager Are you a sharp PR practitioner with a nose for a great B2B story and a track record of landing coverage that actually matters? Do you thrive in a fast-paced agency environment where the best idea wins and real results are the metrics that count? Then you may be the PR & Communications Manager we've been looking for. Directive is the leading marketing agency for B2B. We’re the go-to partner for enterprise brands tackling complex marketing challenges. Our Communications division is growing, and we're looking for a strong PR practitioner to do exceptional client work and grow with us. The Role The PR & Communications Manager is a hands-on executor and emerging strategist who brings deep PR expertise to a portfolio of B2B client accounts. You'll lead day-to-day PR delivery — earned media, media relations, press releases, executive positioning, and thought leadership — while supporting our unique influencer and organic social programs. You'll work closely with the Head of PR & Communications and play a key role in raising the quality bar across the practice. Key Responsibilities • Develop, refine, and present strategic communications plans aligned with business objectives • Execute integrated PR strategies for B2B clients across earned and owned channels, from media outreach and press releases to bylines, analyst briefings, and award submissions • Build and maintain strong media relationships across trade, business, and tech press relevant to our clients' ICPs • Craft compelling narratives and pitches that earn meaningful coverage in the publications that matter to B2B buyers • Support executive positioning programs including media training, thought leadership content, podcast placements, speaking opportunities, and bylined articles • Assist in influencer and practitioner briefing programs, including analyst relations and ICP-aligned creator partnerships • Contribute to organic social strategy and content as an extension of integrated communications programs, where relevant • Utilize media and social monitoring tools to track trends, identify emerging issues, and uncover opportunities. • Track, measure, and report on program performance against defined KPIs, tying PR activity to real business outcomes like share of voice and pipeline influence • Collaborate cross-functionally with other Directive service lines to ensure communications programs connect to broader client strategy • Contribute to new business proposals and client presentations as a subject matter expert What You Offer / Qualifications • 4–7 years of experience in PR and communications • Strong written and verbal communication skills with a flair for creativity • Agency experience required; B2B or B2B tech experience strongly preferred • Demonstrated track record of earning meaningful media coverage • Strong media relationships and the ability to build new ones quickly • Hands-on experience with executive thought leadership programs: bylines, podcasts, speaking, contributed content • Ability to translate complex B2B narratives into sharp, compelling pitches and stories • On the pulse of industry news and trends across media and social media • Comfort using AI tools to sharpen research, targeting, and workflows • Willingness to travel to visit clients on an as-needed basis • Continuously strengthen PR expertise through proactive independent learning • Bachelor's degree in public relations or communications preferred What Success Looks Like • You embody our core values in every client and team interaction • You act quickly on media opportunities and breaking news opportunities • You consistently earn quality coverage and build media relationships that compound over time • Your clients renew because they trust you and see real results from communications investment • You contribute ideas and executional lift that make the whole practice better • You hit and exceed client goal attainment metrics and contribute to healthy client satisfaction scores What We Offer: • Compensation for this role includes a competitive base salary • 🙏 Medical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyle • Including a 100% employer-paid plan for you and a 50% employer contribution for your dependents (US, CAD, MX) • Benefits to Support the Whole