Content Strategist Mississauga, Ontario, Canada + 1 more Marketing Posted a day ago

Overview We are seeking an experienced, execution‑driven Content Strategist to join our North America Commercial Marketing team, supporting top Enterprise and Commercial accounts. This is a newly created, high‑impact role within a fast‑paced, highly collaborative ABM‑focused team at a Fortune 50 technology organization. Key Responsibilities - ABM Content Development & Execution - Deep understanding of HP & competitors’ technical solution portfolio, business & target audience to translate into high performing messaging & content - Work closely with the junior content developer to execute the creation of the content in‑house (i.e. Folloze boards, social assets, etc) - Project manage agencies to develop and adapt compelling content for integrated ABM campaigns across Enterprise and Commercial accounts. • Autonomy to determine how projects/requests are executed based on the brief provided. Managing strategic direction & providing oversight to hands‑on execution of Junior Content Developer for in‑house projects. • Ensure campaign assets are delivered on time and aligned with activation timelines. • Maintain content consistency and quality across all channels. • Create assets across formats including: • Email nurtures (including build and deployment in Eloqua) - Landing pages - Direct mail - Social posts - Long‑form and short‑form content (whitepapers, articles, etc.) - Ensure content aligns to 1:1, 1:Few, and 1:Many campaign strategies with strong persona and account relevance. • Translate complex technical solutions into business‑value messaging tailored to key buying personas. • Agency & Project Management - Project manage agency‑led content initiatives using Workfront or similar tools. • Develop creative briefs and provide clear direction to internal and external partners. • Review, edit, and approve content developed by agencies and internal contributors. • Ensure agency outputs meet brand, messaging, and ABM personalization standards. • Content Governance & Operations - Maintain and organize the team’s asset repository. • Ensure content is version‑controlled, properly tagged, and accessible for reuse across campaigns. • Identify opportunities to streamline content workflows and improve operational efficiency. • Thought Leadership strategy & content - Responsibility to manage the Thought Leadership strategy across the Market for Commercial Enterprise - Manage the content strategy for Thought Leadership campaigns while working with the events team to execute - Cross‑Functional Collaboration - Sales & Content Enablement Strategist - Junior Content Specialist - North America marketing team members - WW Marketing - Product marketing and subject matter experts - External agencies Qualifications - Required Experience - 5–7 years of B2B content marketing experience, preferably in enterprise technology environments. • Demonstrated experience supporting Account‑Based Marketing (ABM) programs. • Experience building and deploying email nurtures in Eloqua (or similar marketing automation platforms). • Experience managing agency partners and complex, multi‑stakeholder projects. • Strong understanding of persona‑based messaging and enterprise buying cycles. • Preferred Experience - Experience in a large, matrixed organization. • Familiarity with Workfront or similar project management platforms. • Experience supporting Enterprise and Commercial sales teams. • Ability to manage content across 1:1, 1:Few, and 1:Many ABM programs. Skills & Competencies - Exceptional writing, editing, and storytelling skills. • Ability to translate complex technical concepts into clear, compelling business value. • Strong project management and organizational skills. • High attention to detail and quality control. • Confidence in challenging and improving creative briefs. • Ability to thrive in a fast‑paced, collaborative, and cross‑functional environment. • Strategic mindset with an execution‑first orientation. What Success Looks Like - High‑performing, persona‑aligned content that supports measurable ABM engagement and pipeline growth. • Seamless execution of multi‑touch campaigns across Enterprise and Commercial accounts. • Efficient management of agency relationships and internal workflows. • A well‑maintained, scalable content repository supporting ongoing campaign needs. • Strong partnership across NA and Global teams. Compensation and Benefits The typical base pay range for this role is $86,350 to $127,800 CAD annually. Pay within this range will be based on the review of experience, skills, and internal equity. As a full‑time, employee of HP Canada, you will be eligible to participate in the company’s group benefit programs,