Senior Growth Consultant - CRM – Maternity Cover

<div class="content-intro"><p>Hi, we’re Phiture — the mobile growth consultancy working with the teams behind leading apps like Adobe, Headspace, and LEGO® 👋. We’re setting the standard for growth in the brave new digital world, and we need great people to join our global team!</p></div><p><strong>WHAT TO EXPECT:</strong></p> <p>Join Phiture's CRM &amp; Retention team as a <strong>Senior CRM Consultant, covering maternity </strong>leave for one of our most senior consultants on our <strong>flagship HBO Max account</strong>. <br>You'll lead high-impact CRM and lifecycle marketing programs for one of our largest and most technically demanding clients, working across EMEA (and APAC). This is a hands-on role combining deep technical Braze expertise with senior-level client relationship ownership — you'll be the primary point of contact for key stakeholders, responsible for maintaining the trust and quality bar this account has built over several years, including award-winning campaign work (Braze Torchie Awards, People's Choice Award for CRM Campaign of the Year).</p> <p><strong>This is a fixed-term engagement (approx. 5-6 months) starting mid-November to early December, allowing sufficient time to onboard and shadow before full handover.</strong></p> <p><strong><br>WHAT YOU’LL DO:</strong></p> <ul> <li><strong>Own Day-to-Day Client Relationship</strong>: Act as the senior point of contact for our client stakeholders, maintaining the level of trust, responsiveness, and strategic input the account is known for.</li> <li><strong>Lead CRM Technical Architecture &amp; Audits</strong>: Conduct advanced audits of CRM setups, including taxonomy, event structure, API integrations, custom attributes, and webhook flows, ensuring accurate data flows and scalable architecture within Braze.</li> <li><strong>Maximize Braze Capabilities</strong>: Deeply leverage Braze's advanced personalization and automation capabilities such as custom events, real-time triggers, Liquid logic, and dynamic content to maintain and evolve our clients’ lifecycle programs.</li> <li><strong>Manage Lifecycle Campaign Execution</strong>: Own planning and execution of end-to-end lifecycle marketing strategies across channels (email, push, in-app, SMS), aligned to HBO Max's user journeys and business goals, including large-scale, high-profile campaigns (e.g. major content launches, live events).</li> <li><strong>Cross-Functional Orchestration</strong>: Collaborate closely with Creative, Retention, Martech, and CRM Ops counterparts (both Phiture-side and client-side) to keep campaigns aligned and delivered on time.</li> <li><strong>Data Integrity &amp; Technical Troubleshooting</strong>: Work with client dev/data teams to validate event instrumentation, user segmentation logic, and troubleshoot CRM workflows, APIs, and marketing data pipelines.</li> <li><strong>Drive Experimentation</strong>: Design and implement A/B and multivariate tests across channels to optimize lifecycle touchpoints.</li> <li><strong>Analyze &amp; Report on Performance</strong>: Translate retention/engagement KPIs and cohort behavior (via Amplitude, Mixpanel, or Looker) into clear, actionable insights and recommendations for both internal team and client.</li> <li><strong>Coach where needed</strong>: Support and mentor any freelance or junior support resources allocated to the account during the engagement.<br><br></li> </ul> <p><strong>WHAT YOU’LL NEED:&nbsp;</strong></p> <ul> <li><strong>5+ years of hands-on experience in CRM</strong>, lifecycle marketing, or marketing automation, ideally for large-scale mobile/streaming or subscription products.</li> <li><strong>Deep, hands-on expertise with Braze specifically</strong> - API usage, Liquid logic, webhook setups, custom events/attributes, and advanced campaign architecture.</li> <li><strong>Comfortable performing technical audits</strong> and working directly with client product/data teams on taxonomy, tracking plans, and event schemas.</li> <li><strong>Strong data literacy</strong>: able to query and interpret data, build dashboards, and translate findings into recommendations, using tools like Amplitude, Mixpanel, Looker, or Tableau.</li> <li><strong>Proven experience owning senior-level client relationships independently</strong> - this role requires stepping into an established, high-trust relationship with minimal ramp-up support.</li> <li><strong>Deep understanding of retention/engagement mechanics</strong> for large consumer/subscription products, including behavioral triggers, cohort segmentation, and monetization models.</li> <li><strong>Proficient with HTML</strong> for messaging templates and troubleshooting cross-device layout issues.</li> <li><strong>Excellent client communication skills</strong> and confidence leading client workshops, meetings, and audits independently, including with senior client stakeholders.</li> <li><strong>Fluent in English</strong> (verbal and written).</li> <li><strong>Available to start mid-November to early December</strong>, for a fixed-term engagement of approximately<strong> 5-6 months</strong>.</li> </ul> <h4><strong>Nice to Have</strong></h4> <ul> <li>Prior experience with entertainment/streaming or subscription-based media clients.</li> <li>Familiarity with multi-market/multi-region CRM programs (EMEA + APAC).</li> <li>Experience with experimentation design and testing platforms.</li> <li>Experience working in agile squads or cross-functional pods.</li> <li>Experience with ASO and performance marketing.<br><br></li> </ul> <p><strong>WHAT WE OFFER YOU:<br></strong></p> <ul> <li><strong>Flexible Remote Work</strong> — Unlimited remote work within your home country (EMEA), plus up to 90 days per year internationally.</li> <li><strong>Generous Vacation Allowance</strong> — Enjoy up to 30 days of paid vacation annually, plus extra days for special occasions (country-specific), so you can recharge and pursue your passions.</li> <li><strong>Quarterly Bonus Opportunities</strong> — Boost your earnings through our quarterly bonus scheme, directly linked to our shared success.</li> <li><strong>Mental Wellness Prioritized</strong> — Free, confidential mental health support from licensed therapists through our partnership with Oliva.</li> <li><strong>Personal Development Investment</strong> — €1,000 annual personal growth budget and 10 dedicated learning hours each month, empowering your continuous growth.</li> <li><strong>Flexible Working Hours</strong> — Shape your workday around your lifestyle and productivity, choosing working patterns that best suit you.</li> <li><strong>Vibrant Berlin Office</strong> — Enjoy a flexible, pet-friendly workspace at our spacious headquarters located in one of Berlin’s most vibrant neighborhoods.</li> <li><strong>Global Team Connection</strong> — Regular team-building events and a memorable annual all-expenses-paid company offsite.</li> <li><strong>Tailored Career Growth</strong> — A personalized career roadmap and development plan designed to keep you advancing professionally.</li> <li><strong>Home Office Allowance</strong> — Monthly remote-work cash allowance to level up your home workspace or help cover internet costs.</li> <li><strong>Premium Onboarding Kit</strong> — Branded Phiture gear and your very own MacBook from day one.</li> <li><strong>Thoughtful Celebrations </strong>— Responsibly sourced birthday, anniversary, and seasonal gifts, because every milestone deserves recognition.</li> </ul><div class="content-conclusion"><p><em>We encourage all qualified individuals to apply, regardless of their age, gender identity, ethnicity, sexual orientation, disability status, or religion. We celebrate diversity and are excited about building teams that represent a variety of backgrounds, perspectives, and skills. All employment decisions are based on qualifications, merit, and business needs.</em></p></div>

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