Paid Search Manager (B2B)
WWpromote — United States🇺🇸
The Role
The ideal candidate has experience managing paid search campaigns within an agency environment and enjoys balancing strategic thinking with hands-on execution. You'll help manage search initiatives across multiple campaigns, products, and audiences while partnering with Client Strategy, Analytics, Creative, and other channel teams to deliver measurable business outcomes.
You Will Be
- Serving as a trusted strategic partner to enterprise B2B clients by leading paid search strategy, performance optimization, and ongoing business planning across complex performance marketing programs
- Owning both strategy and execution by developing campaign architecture, optimization plans, testing roadmaps, and operational improvements that drive measurable business results
- Managing sophisticated paid search account structures across Google Ads, Microsoft Ads, SA360, and other relevant paid search platforms
- Driving strategic planning, forecasting, budget management, testing initiatives, and performance optimization aligned with client business goals
- Translating campaign performance and business insights into clear, actionable recommendations for client stakeholders
- Partnering closely with Client Strategy, Analytics, Creative, SEO, and other channel teams to develop integrated marketing strategies
- Identifying opportunities for automation, operational efficiencies, audience expansion, and performance innovation across client programs
- Maintaining strong campaign health through proactive monitoring, QA processes, and optimization best practices
- Participating in client meetings, performance reviews, and presentations while building strong client relationships
- Staying current on search platform updates, AI-driven search innovations, automation capabilities, and industry best practices
You Must Have
- 1.5-3 years of experience managing paid search campaigns within an agency environment
- Experience supporting B2B paid search programs across enterprise or mid-market clients preferred
- Experience managing campaigns across Google Ads and Microsoft Ads; familiarity with Search Ads 360 (SA360) is a plus
- Working knowledge of campaign structure, audience targeting, bidding strategies, automation, and conversion optimization
- Strong analytical skills with experience using GA4 and reporting platforms to evaluate performance and identify optimization opportunities
- Experience interpreting campaign data and communicating recommendations to internal stakeholders and clients
- Strong verbal and written communication skills with experience participating in client-facing conversations
- Excellent organizational skills with the ability to manage multiple priorities across several client accounts
- Ability to collaborate effectively within cross-functional teams in a fast-paced agency environment
- Working knowledge of Google Workspace and Microsoft Excel, including pivot tables and XLOOKUP/VLOOKUP
Nice to Have
- Experience supporting SaaS, fintech, adtech, and other B2B technology organizations preferred
- Experience working with Salesforce, HubSpot, or other CRM integrations for lead generation measurement
- Experience managing offline conversion tracking and lead quality optimization
- Familiarity with first-party audience strategies, CRM integrations, and advanced attribution methodologies
- Experience leveraging AI-powered tools and automation to improve campaign efficiency and performance
Originally posted on Himalayas
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system em Aug 9
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