Marketing Director

• *About Us:** At Sunrise Irrigation, we’re a family-owned and veteran-operated business proudly serving the greater Tampa Bay community for over 10 years. We help homeowners achieve the lawn and landscape of their dreams with premium irrigation systems, drainage solutions, sod installation, and landscape lighting. As a two-time • Best of the Bay* winner (2024 & 2025) and • Top Workplace* honoree, Sunrise is committed to being one of the best employers in Florida. We’ve also been ranked on the • Inc. 5000* list of America’s fastest-growing small businesses for five consecutive years a testament to our focus on innovation, service, and team culture. We’re deeply rooted in our community and proud to give back through partnerships with local nonprofits, cleanup initiatives, and environmental programs. Our mission goes beyond great lawns, we’re building a sustainable, connected, and community-driven brand that our team and customers can be proud of. • *Position Overview** The Director of Marketing will serve as a key leader responsible for driving Sunrise Irrigation’s growth through strategic, data-driven marketing initiatives. This role owns the full marketing function, from high-level strategy to hands-on execution, ensuring all efforts directly support revenue generation, brand development, and customer acquisition across all service lines. This role requires a balance of strategic thinking and operational execution, with a strong focus on performance, accountability, and ROI. The Director of Marketing will oversee a multimillion-dollar marketing budget, optimize channel performance, and implement systems that connect marketing efforts directly to sales outcomes. The ideal candidate is both a builder and a leader; someone who can create structure, develop people, and implement scalable marketing systems while also being willing to roll up their sleeves to execute. This person will play a critical role in shaping the Sunrise brand, strengthening community presence, and positioning the company as a market leader across our Market. This is a hands-on leadership role that requires both strategic vision and the ability to execute. • *Key Responsibilities • *Marketing Strategy & Revenue Growth • Develop and execute a comprehensive marketing strategy that drives lead generation, revenue growth, and market expansion across all Sunrise service lines • Align marketing efforts with operational capacity, seasonality, and company growth goals • Identify opportunities to expand brand reach through new channels, partnerships • Develop and execute integrated marketing strategies that increase brand awareness, customer acquisition, and retention • *Team Leadership & Structure • Lead, manage, and develop the marketing team, including Business Development Specialists and Digital Marketing Content Specialist • Establish clear roles, goals, and accountability across digital, content, and field-based marketing functions • Build structure, processes, and communication rhythms to ensure alignment and performance • Mentor and develop high-performing marketing teams, fostering creativity, accountability, and results-driven execution • Lead and scale a team of brand ambassadors and social media content creators to support growth initiatives • *Digital Marketing & Content Oversight • Oversee all digital marketing channels including website, SEO, paid advertising, email campaigns, and social media, TV, radio • Provide direction to the Content Specialist on content strategy, storytelling, and brand consistency • Ensure content supports business goals including lead generation, recruiting, and brand awareness • Optimize performance using analytics, engagement data, and conversion metrics • Oversee content strategy and production, ensuring high-quality, on-brand storytelling across all platforms Brand & Storytelling • Lead and oversee the development and execution of brand strategy across all customer and employee touchpoints • Manage and hold team members accountable for maintaining consistent messaging, voice, and visual identity across all platforms • Guide and coach the team in creating authentic, high-impact storytelling that elevates Sunrise’s reputation and highlights people, culture, and craftsmanship • Direct and align ambassador, social, and digital efforts to ensure cohesive brand messaging and performance across all channels • Establish brand standards, processes, and performance expectations to ensure consistency and quality at scale • *Community Engagement & Business Development • Lead and support Business Development Specialists in building strategic partnerships and referral netwo