Senior Marketing Operations Manager

• Own marketing systems with a focus on integrations, governance, and scalability
• Manage the marketing automation platform and its integration with Salesforce and other GTM tools
• Oversee lead routing, database hygiene, and lifecycle processes in close partnership with Sales Operations
• Support SLA adherence across lead routing and lifecycle handoffs by monitoring performance, identifying exceptions, and escalating issues as needed
• Maintain documentation, change management, and process governance for the marketing tech stack
• Support cross-functional marketing initiatives by helping coordinate timelines, dependencies, and system-related deliverables as needed
• Collaborate with the GTM team to align marketing systems, architecture, and audience management with established GTM requirements
• Monitor system performance and proactively address data or integration issues before they impact pipeline, reporting, or GTM execution
• Ensure data accuracy, consistency, and reliability across marketing and Salesforce systems to support downstream reporting and GTM execution
• Own marketing audience segmentation and targeting logic across accounts, contacts, industries, lifecycle stages, and buying signals
• Design and maintain scalable segmentation frameworks that support ABM, industry-specific GTM motions, CDR outreach, and lifecycle automation
• Partner with Acquisition Marketing and Customer Marketing to translate campaign and account strategy into executable segments that remain accurate as data changes
• Execute against defined established lifecycle frameworks, routing logic, and data governance standards
• Track marketing technology vendor contracts (terms, renewals, ownership) and provide recommendations on tool selection and renewals in partnership with Marketing, Finance, and Procurement.

What you’ll need to be successful: