Content Marketing Manager (SEO & Organic Growth)

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Content Marketing Manager (SEO & Organic Growth) based in Canada . This is an exciting opportunity to build and scale the organic growth engine of a rapidly growing direct-to-consumer lifestyle brand. In this role, you will shape how customers discover and engage with the brand across search engines, social platforms, communities, and emerging AI-driven discovery channels. You will combine creativity with data-driven decision-making to develop content strategies that drive awareness, engagement, and revenue growth. Working in a fully remote environment, you will collaborate closely with creative and marketing teams to transform product launches into compelling stories. This position is ideal for a strategic marketer who thrives on identifying trends, understanding audience behavior, and turning insights into impactful organic growth initiatives. Accountabilities: The Content Marketing Manager will lead the brand's organic growth strategy across content, SEO, social media, and AI search channels, ensuring long-term visibility and business impact. • Own and execute the annual, quarterly, and monthly content strategy aligned with product launches, campaigns, and business objectives. • Develop content concepts, messaging frameworks, storytelling angles, creative briefs, scripts, and campaign hooks. • Define and optimize organic growth strategies across platforms such as Instagram, TikTok, Pinterest, and YouTube. • Research market trends, audience behavior, and viral content opportunities to identify new growth initiatives. • Collaborate with content creators and designers by providing strategic direction, creative concepts, shot lists, and AI-generated asset briefs. • Lead SEO initiatives including keyword research, content optimization, internal linking strategies, technical recommendations, and performance analysis. • Identify and implement new opportunities to increase organic traffic, search rankings, and customer acquisition. • Develop strategies to improve visibility across AI-powered search platforms and large language models. • Drive community and brand presence through initiatives involving structured content, high-authority publications, Reddit engagement, and brand mentions. • Measure and report on content and organic performance, continuously refining strategies based on insights and business outcomes. Requirements: The ideal candidate is both a strategic thinker and a creative marketer, with strong expertise in content, SEO, and organic growth within consumer-focused brands. • 4+ years of experience in Content Marketing, SEO, Organic Growth, or related digital marketing roles. • Proven experience building and executing content strategies that drive measurable business results. • Strong knowledge of SEO best practices, search optimization, and content performance analysis. • Experience growing brands through organic social media and content-led initiatives. • Excellent storytelling, copywriting, and content planning skills. • Strong analytical mindset with the ability to understand why content succeeds and how to replicate performance. • Experience leveraging AI tools strategically to enhance workflows, research, and content discovery initiatives. • Ability to work independently, make decisions confidently, and manage multiple priorities in a remote environment. • Previous experience within direct-to-consumer or eCommerce businesses, ideally in lifestyle, beauty, fashion, jewelry, or women-focused brands. • Professional English communication skills. Nice-to-have qualifications: • Experience with Shopify ecosystems. • Knowledge of Pinterest SEO and community-driven growth channels. • Experience with Reddit marketing and brand community engagement. • Proficiency with tools such as Google Analytics 4, Google Search Console, Ahrefs, Semrush, or similar platforms. • Familiarity with AI search optimization and emerging search technologies. Benefits: • Competitive monthly compensation ranging from $3,500 to $4,500 USD, depending on experience and qualifications. • Fully remote work environment with flexibility to work from anywhere in Brazil. • Opportunity to play a key role in shaping the growth strategy of a rapidly expanding consumer brand. • High level of ownership and autonomy in strategic decision-making. • Exposure to emerging trends in AI search, content marketing, and organic growth. • Collaborative and entrepreneurial environment focused on innovation and creativity. • Opportunity to work alongside experienced marke