Senior Programmatic Consultant

We’re seeking a Senior Programmatic Consultant to own the GMP technical strategy and roadmap for a portfolio of clients. This role acts as the primary technical advisor across DV360 and CM360, translating complex ad-tech capability into scalable, commercial outcomes.

You will lead client engagements, shape GMP architectures, support new business, and mentor junior team members — including the Programmatic Support Specialists.

We’re seeking a Senior Analytics Consultant to own the GA4 technical strategy and roadmap for a portfolio of clients. This role acts as the primary measurement advisor across GA4, GTM, and the wider analytics stack, translating complex tracking and data-collection capability into scalable, commercial outcomes.

You will lead client engagements, shape measurement architectures, support new business, and mentor junior team members — including Analytics Support Specialists.

Key Responsibilities

• Owning the GA4 strategy and roadmap for assigned clients

• Acting as senior measurement advisor across GA4, GTM, and the broader analytics ecosystem

• Designing and evolving measurement architectures aligned to client business goals

• Leading complex troubleshooting and tracking/data quality optimisation initiatives

• Supporting sales teams on pitches, RFPs, and solution design

• Identifying opportunities where additional tracking and measurement capabilities unlock greater value

• Providing thought leadership on digital maturity, privacy, consent, and measurement best practices

• Mentoring and guiding junior support staff; setting standards and best practices

• Maintaining strong relationships with analytics partners, platforms, and vendors

Required Qualifications & Experience

• 6–10 years’ experience in digital analytics, marketing measurement, or ad-tech

• 3+ years of deep, hands-on GA4 experience (including event design and implementation)

• Strong understanding of the analytics measurement ecosystem (GA4, GTM, consent, identity and attribution concepts)

• Proven experience advising clients at a strategic and technical level

• Ability to translate tracking and data collection capability into business and growth outcomes

Preferred Qualifications

• Analytics certifications (GA4, GTM, BigQuery, or related credentials)

• Experience with alternative analytics platforms and tagging frameworks (as relevant)

• Exposure to server-side tracking, CAPI-like patterns, and advanced measurement use cases

• Experience with BigQuery, clean rooms, CDPs, data pipelines, or measurement integrations

• Prior involvement in pre-sales or solution engineering

What success looks like

• Strong GA4 adoption and roadmap execution across clients

• High client satisfaction and retention

• Expansion of analytics-led solutions through smarter architecture and usage

• Effective mentoring and upskilling of junior team members

• Tangible contribution to new business wins and upsells (without quota-carrying)

Key Responsibilities

• Owning the GMP strategy and roadmap for assigned clients

• Acting as senior technical advisor across DV360, CM360, and broader ad tech stack

• Designing and evolving GMP architectures aligned to client business goals

• Leading complex troubleshooting and platform optimisation initiatives

• Supporting sales teams on pitches, RFPs, and solution design

• Identifying opportunities where additional capabilities unlock greater GMP value

• Providing thought leadership on digital maturity, privacy, identity, and measurement

• Mentoring and guiding junior support staff; setting standards and best practices

• Maintaining strong relationships with platform partners and vendors

Required Qualifications & Experience

• 6–10 years’ experience in digital advertising or ad tech

• 3+ years of deep, hands-on GMP experience (DV360 + CM360)

• Strong understanding of the programmatic ecosystem (DSPs, SSPs, identity, privacy)

• Proven experience advising clients at a strategic and technical level

• Ability to translate platform capability into business and growth outcomes

Preferred Qualifications

• GMP certifications (DV360, CM360, SA360, GA4, GTM)

• Experience with alternative DSPs (The Trade Desk, Amazon DSP)

• Exposure to CTV, Retail Media, and advanced programmatic use cases

• Experience with BigQuery, clean rooms, CDPs, or measurement integrations

• Prior involvement in pre-sales or solution engineering

What success looks like

• Strong GMP adoption and roadmap execution across clients

• High client satisfaction and retention

• Expansion of GMP-led solutions through smarter architecture and usage

• Effective mentoring and upskilling of junior team members

• Tangible contribution to new business wins and upsells (without quota-carrying)

Originally posted on Himalayas