Retention Marketing Manager (Canada)

• We are seeking a Retention Marketing Manager (Canada) to join our growing team • We’re looking for a strategic, data-driven Retention Marketing Manager to drive activation, repeat purchase, and long-term customer value in the Canadian market • In this role, you’ll blend creative ideation with rigorous testing to develop world-class lifecycle programs across email, SMS, push, and in-app messaging • You’ll have a deep understanding of what motivates consumer behavior and how to leverage data to build personalized, high-impact campaigns • You’ll be joining a team that values speed, candor, and innovation—and where accountability is shared across all levels • If you’re energized by solving ambiguous problems, thrive in fast-paced environments, and hold yourself to high standards, this is your opportunity to make a meaningful impact • Own and execute the Canadian retention strategy (email/SMS/push/in-app) to drive conversion, repeat purchases, and customer lifetime value • Build and manage a retention marketing calendar, optimizing promotions and content to encourage cross-sell, reactivation, and engagement • Design and test a best-in-class welcome series to significantly improve lead-to-purchase activation rates • Run A/B and multivariate tests across lifecycle touchpoints to optimize click-through rate (CTR), revenue per visit, and engagement • Develop segmentation strategies based on customer behavior, user cohorts, demographics, lifecycle stage, and product preferences • Partner with data science and engineering to identify key drivers of high-value customers and operationalize personalization strategies • Collaborate with creative and brand teams to develop localized content and templates tailored to the Canadian consumer journey • Launch and scale app marketing initiatives (push/in-app) for new and existing Canadian customers